Page 10 - The Brand 2019
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#3 EMPOWERMENT
LANCÔME IS A BRAND THAT TALKS TO THE INTELLIGENCE OF WOMEN. IT ENABLES THEM TO CHOOSE THEIR OWN BEAUTY.
This is in the DNA of the brand
from its inception, as you will discover in the history of Lancôme.
For instance, we first launched
not one but five fragrances to meet the needs of women from all continents; another example is
the collection of 18 Conquête Powder shades.
This diversity is fully interpreted
by our ambassadresses who are women with opinions and a maturity of Life, whatever their age. Lancôme ambassadresses are fulfilled women who speak to women that seek autonomy, self- accomplishment, that inspire and influence others by their inner light and radiance.
8 THE BRAND
