Page 24 - The Brand 2019

This multiple launch had been carefully calculated.
In Armand Petitjean’s mind, there was no real perfumer with international stature. He wanted to offer fragrances to suit every taste, every woman, everywhere.
In fact, Petitjean succeeded in capturing a world of multiple cultures in each fragrance.
Tropiques is like honey. Its heavy coating of spices and aromatics may frighten off most of the English and the northerners, although
it may beguile high society ladies and artists.
Conquête, a concentrated fragrance
of roses on a chypre base, will please the woman who wants to be noticed when she walks in the theatre
or in a restaurant.
The freshness and relaxed
style of Bocages is perfect for the younger woman; it will charm the Swedes, Norwegians, Belgians, Germans, as well as the women of northern France.
22 THE BRAND