Page 34 - Sales & Service Excellence 2019
P. 34

                RECOMMEND & DEMONSTRATE
LIPSTICK
RECOMMENDATION & APPLICATION
1. After the discussion 2. you had over colour,
as described in the
previous step, proceed
to product application.
Try to limit your client’s choice to 2 or 3 shades.
Offer to apply them successively.
3. Explain 3 ways to apply lipstick:
1. Dabbing it on, 2. Applying it
Use Effacil or Bi-Facil
to remove lipstick.
between application and a lipcare from the catalogue. This is the opportunity to link with skincare. Don’t forget to also use concealer on and around the lips, in order to cover any redness due to make-up removal.
 using your finger for a softer result.
with the stick for a classic result.
3. Using a lip contour and a brush for a more sophisticated result.
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