Page 38 - Sales & Service Excellence 2019
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RECOMMEND & DEMONSTRATE
Spray your client’s wrist from approximately 20cm. away, so the fragrance mists her skin lightly; never wet.
(Be sure to protect her clothes and jewellery beforehand.)
Then ask her to wait a few seconds until the fragrance settles, so she can discover the true effect on her skin.
And be sure the fragrance name on the bottle is facing your client for instant recognition... and always maintain eye contact, so you can more easily respond to her reactions.
36 SALES & SERVICE EXCELLENCE