Page 56 - Sales & Service Excellence 2019
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BUILD LOYALTY
ADD HER TO YOUR PRIVILEGED CLIENT LIST
...If she is not already registered!
“Would you like to be included in our privileged client list? This list is strictly confidential.”
“It gives you the opportunity to get exclusive information about Lancôme promotions, new launches, invitations or special events”.
Offer her to register to Lancôme Elite Rewards (Remember that your client has to subscribe before going to cash desk) “Would you like me to help you subscribe, it is very easy?” (explain how to subscribe). Refer to the Lancôme Elite Rewards module & Brochure).
Thank her for her visit
Hand the bag to your client; it is a precious object, like an additional gift. Pass her the bag with two hands, your face turned toward her.
“Au revoir Madame, it was a pleasure welcoming and serving you today. Please feel free to get back to me should you have any questions about the products/ samples you are taking with you today, I put my card in your bag with my contact details. Have a great day/ afternoon/evening and I hope to have the pleasure of seeing you soon.”
See your client out and hold the door for her if you are in a boutique environment.
54 SALES & SERVICE EXCELLENCE
