Page 58 - Sales & Service Excellence 2019
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BUILD LOYALTY
AFTER THE VISIT
TO BUILD A LASTING RELATIONSHIP, FOLLOW-UP CALLS CAN BE VERY HELPFUL IF CAREFULLY DONE. MAKE THE MOST OF YOUR FOLLOW-UP CALLS WITH THESE RECOMMENDATIONS:
It is very important to show our client that we care about her feedback and not that we are desperately seeking for a repurchase.
• 2 days after purchase, send a personalized thank you note to your customer.
• 2 weeks after her visit, call your client and ask for her feedback on her purchased products, or received samples.
• 2 months later, call you client and invite her back for a complimentary service from the Lancôme Service Menu.
56 L.U.X. SALES & SERVICE EXCELLENCE
