Page 28 - The Brand 2019
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LANCÔME COAT OF ARMS
LANCÔME’S COAT OF ARMS EMBODIES THE BRAND’S CONCEPT OF BEAUTY ABSOLUTE. ITS AIM WAS
TO PROVIDE WOMEN WITH ONLY THE VERY BEST THROUGH MOMENTS OF EXQUISITE GRACE
AND BEAUTY.
1937
26 THE BRAND
For his coat of arms, Armand chose three symbols:
a rose to represent perfume, a cherub for make-up and
a lotus for skincare.
