Page 36 - The Brand 2019

LES ÉGÉRIES
ALWAYS AIMING TO CONQUER YET MORE INTERNATIONAL AND FAITHFUL FOLLOWERS, LANCÔME CHOOSES STRONG AND TALENTED SPOKESWOMEN WHO BEST EMBODY THE VALUES OF THE BRAND - RADIATING ELEGANCE AND CONFIDENCE. LIKE A ROSE, NATURALLY.
For the past 80 years, Lancôme has been echoing the evolution of femininity. In permanent dialogue with women, Lancôme embodies a beauty that is true, happy, genuine, authentic and confident, celebrating that inner glow, that aura which drives women and makes them radiant to the world.
For Lancôme, committing ourselves to women means sharing our vision of beauty. One of the brand’s first muses was Isabella Rossellini, the daughter of Swedish born Ingrid Bergman and Italian Director Roberto Rossellini. She would remain the face of Lancôme from 1983 to1995, and never more compelling than her presence in the launch of Trésor.
In the years that have followed, Lancôme has visualized its commitment to beauty with the images of women such as Kate Winslet, Penelope Cruz, Lilly Collins, Lupita Nyong’o and Julia Roberts – all with strong convictions and com- mitment, all free, happy and radiant, truly anchored in real life, uncompromisingly themselves.
Each is a reflection of the brand that would materialize at each and every rendezvous between Lancôme and women... accompanying them on the path to their own beauty.
1983
34 THE BRAND