Page 34 - The Brand 2019

LANCÔME IS THE ROSE
SINCE THE MIDDLE AGES, IN EUROPE IT HAS BEEN A SYMBOL OF EXQUISITE FEMININITY, SPLENDOR, PASSION. POETS HAVE LAUDED IT, ARTISTS HAVE PAINTED IT, BOTANISTS HAVE REFERENCED AND ILLUSTRATED IT.
The latter, rounded of bloom and curved of stem, became Armand Petitjean’s inspiration, in his belief that a woman is, like a rose, poised to bloom.
One of the very few symbols to have come from the dawn of time, still universally recognised today, the rose is much more than a “signature” for Lancôme Armand Petitjean, grew them with passion; he loved them, revered them. The very core of 2 of the 5 original fragrances, the rose is still as fundamental to the Maison’s recent fragrances. The rose created by Maison Delbard has become one of the most precious ingredients Lancôme uses – not only in its perfumes, but also as a base for fragrances, make-up and skincare products. A unique scent which appeal has never wavered, the rose is intimately linked to Lancôme – as Lancôme is to the rose.
32 THE BRAND