Page 46 - The Brand 2019
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ICONIC MAKE-UP PRODUCTS
THEN CAME MAKE-UP WITH THE RELEASE OF CONQUÊTE POWDER, WHICH CAME
IN 18 SCENTED SHADES (1935).
A woman should have shiny lips, the lips of a child.
Armand Petitjean
1935
The make-up line expanded with the advent of Rose de France (1937).
This pink lipstick is tender, rich and silky. Armand preferred a red that provoked and attracted over a kissable red.
The luminous pink brought out the radiant smile of women. Its unique texture, its bright color and the magic of its scent made of natural Bulgarian rose created a lipstick icon for over thirty years. Today, Rouge Absolu and Rouge in Love are its worthy descendants, celebrating the brilliant color and nourishing texture that brings out any smile.
44 THE BRAND
