Page 48 - The Brand 2019
P. 48
Chambord, Opéra
and Clé de Coquette
These were lipsticks carried in cases like jewels, which women loved to pull from their purses. They were masterpieces of skilled craftsman- ship produced in a jewelry factory, and ever synonymous with French style and luxury.
1951 1967
Launch of
Lancomatique
Women grew to love mascara through Lancomatique, the first automatic mascara that made wo- men’s lives simpler and and their lashes more beautiful.
Lancôme has continued to bend the rules of elegance, making mor- ning routines easier and adding a touch of French je ne sais quoi.
46 THE BRAND
