Page 57 - The Brand 2019
P. 57
2012
Launch of La vie est belle,
a celebration and statement of Lancôme’s philosophy of happiness.
La vie est belle is a conviction, a declaration. It represents the triumph of being over possessions and appearances; the freedom to choose your own way to happiness, far away from all imposed standards.
The resplendent bottle is entitled “le sourire de cristal” (the “crystal smile”) because it evokes the rounded imprint of a smile at the heart of the crystal square.
A true concentrate of luxury that contains almost 50%* of natural ingredients (Pallida Iris Concrete, Sambac Jasmine Absolute, Orange Blossom Absolute, Patchouli Essence...) enlightened by a smile of fine delicacies.
* By value. 8.9% by volume.
THE BRAND 55
