Page 59 - The Brand 2019
P. 59
2019
Idôle
The fifive letters of this word, so im- portant to Lancôme, say it all: the aura and the power. An aspiration, not a destination. All the values of a new generation of women who are conquering their success without sacrifificing their femininity, all rallied under the iconic Ô hat of Lancôme.
Our societies are putting an end to the old model of success, making way for the emergence of new, ins- piring pioneer fifigures. These leaders are much more than just examples for women to follow. They express the absolute conviction that each woman has the power to change the world by stepping resolutely towards her dream.
Lancôme has imagined its new fra- grance in the wake of this contem- porary femininity.
THE BRAND 57
