Page 9 - Sales & Service Excellence 2019

L’ÉCOLE LANCÔME
THEIR NAMES ARE: CECILE CHRISTOFINI, SUZANNE MONTENAY & NINA GAUCHER...
Cecile Christofini, Suzanne Montenay, Nina Gaucher Lancôme first ambassadresses.
Cecile Christofini received a ticket to Central America in 1946 to spread Lancôme’s message and idea of beauty.
Suzanne Montenay organized schools in Greece, Ceylon, Bangkok, Malaysia, Hong Kong and Australia.
Nina Gaucher took the brand to Moscow.
Madeleine Brétillard, after a brilliant career in Chicago, be- came the Lancôme Institute Director in Paris
“No matter where they were, a Lancôme technicienne should know how to do everything: sell products, pack pro- ducts, promote Lancôme fragrances, skincare, do make- ups that look fresh in any season, even when temperatures rose over 40°C, answer journalists’ questions. In essence, not only be Lancôme’s ambassadresses of French beauty but Ambassadresses to womens’ beauty needs in any part of the world.” (Armand Petitjean)
We, as Lancôme Beauty Advisors, are the keepers of this legacy.
To transmit the Lancôme idea of Beauty and Femininity around the world, Armand Petitjean created the school of Lancôme Ambassadresses in 1942. Our Lancôme Ambassadresses were recruited with the most rigorous criteria. They had to represent, promote, establish and develop the Brand throu- ghout the entire world.
SALES & SERVICE EXCELLENCE 7