Page 33 - The Brand 2019
P. 33

                  1973
Rose creators Maison Delbard
produced the Lancôme Rose.
In 1973, Georges Delbard, one of the most renowned horticulturist and rose breeders in the world created a new variety of rose for Lancôme.
The Delbard family has been cultivating roses since 1935, when Georges Delbard founded the nursery in Malicorne, a village not far from the French Bourbonnais town of Moulins.
The Maison Delbard roses are bred from thousands of hand- pollinated seeds and put through a rigorous selection that whittles the cultivars down to just a few new varieties that are released to the market each year.
Lancôme’s iconic rose is a unique variety: an elegant long- stemmed fuchsia beauty with a cylindrical bud and up to 40 thick, shiny petals on each bloom. It is a robust, adaptable rose that takes after its parents -- a magenta ‘father’ (nicknamed ‘the oak tree’ for its hardiness) and a mauve ‘mother.’ But visual and sensory beauty is not its only asset.
The rose created by Maison Delbard has become one of the most precious ingredients that Lancôme uses. From it, Lancôme researchers have extracted native cells with unique rejuvenating properties, which are found at the heart of an exceptional skincare formula: Absolue L’Extrait.
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