Page 49 - The Brand 2019
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Launch of Hypnôse mascara
Propelling Lancôme as one of the leader worldwide in mascaras.
From Hypnôse to Grandiôse (2014), the tech- nical advances and innovations keep coming, for impossibly long lashes that frame unri- valed, intense eyes. Women feel happy and radiant: applying makeup becomes easier, the results are more reliable, and women have more time for life’s other little pleasures.
1992
2008
Launch of L’Absolu
Rouge Lipstick
Lancôme’s first lipstick with Pro- XylaneTM to help moisturize lips for up to 8 hours. An utterly luxurious, full-coverage lipstick with an inno- vative magnetic cap, and a case that was greatly inspired by Clé de Conquette [1951].
THE BRAND 47
