Page 50 - The Brand 2019
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ICONIC FRAGRANCE PRODUCTS
Launch of Magie
Unmistakably and magically Lancôme, Magie has played an iconic role in the history of haute perfumery as a whole.
The unique, timeless shape of the bottle was inspired by the figure of a Japanese woman wearing a kimono and has held universal appeal for women, generation after generation. Magie was also the in- spiration for Hypnôse and Hypnôse Homme at the start of the 21st century.
1950
48 THE BRAND
Magie and Trésor
are the two fragrances that elevated Lancôme’s status to Grand Perfumer.
