Page 51 - The Brand 2019
P. 51
1952
Launch of Trésor
(original version)
Formulated in 1952 by Armand Petitjean to appeal to women who loved eastern-style musky perfumes, the original version of Trésor was a classic that has left its mark on the history of perfume.
The diamond-shaped bottle, very difficult to produce, featured 75 hand-polished facets.
Rich, soft and sensual, Trésor was in a class of its own, as a ceremonial fragrance, but also ideal for more intimate occasions.
THE BRAND 49
